R.I.P. Submarino.com.br
A 2024 reflection on the end of Submarino.com.br, the site that set the UX standard for Brazilian e-commerce, and how the market learned to innovate.
Today I woke up feeling nostalgic.
The news about the end of Submarino might just be another e-company closing down in Brazil for many people. But for those of us with some silver hairs coming in, it’s a bit more intense.
For many years, Submarino dictated how UX and UI for popular retail websites should behave. It was often the conclusion of many discussions, with someone eventually saying, “How does Submarino do it?”
Of course, since then, a lot has changed. Our market has grown, and we stopped copying and started innovating in an increasingly competitive environment. This necessity to constantly innovate, often with a small budget, has shaped very creative and innovative professional, and now Submarino.com.br can rest in peace, because it did its job.